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How Opt-in Email Marketing Helps You In Your Online BusinessThe consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to “opt-out”. They may choose not to open up your email ads or simply “mute” their remote control so that they don’t listen to your audio message.
So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is “read”, “seen” or “heard”?
The answer: Provide opt-in email marketing.
Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are “read”, “seen” or “heard”.
What is email opt-in marketing all about?
Opt-in email marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails).
It involves the customer giving you the permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to “read”, “hear” or “see” your marketing message if he/she has already given you the prior permission to do so.
In the highest form, opt-in email marketing involves an ongoing, evolving relationship between you and the customer. The relationship is one that becomes increasingly focused, with the relevant exchange of information and value.
The steps to an online opt-in email marketing principally involves:
1) Placing your ad in websites that your prospect are likely to visit.
2)Providing an opt-in box to collect mailing information from your prospect and getting his/ her permission for you to start a possible email relationship.
3) Giving a freebie to your prospect to “opt-in”. The freebie has to be relevant in theme to what you are selling.
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